Silicon Hills Wealth Increases AUM by 35% Annually by Integrating eMoney as the Backbone of the Client Experience

Silicon Hills Wealth, an RIA based in Austin, Texas, provides highly personalized financial plans for Baby Boomers as well as individuals in transitional life stages. The firm aims to sync their financial planning and account aggregation systems, while also getting clients more involved in the planning process.

Not satisfied with the tools his firm used to execute their planning services, James Werner (partner at Silicon Hills Wealth) sought out a comprehensive solution that met the firms’ high standards for advanced planning.

In late 2008, the firm started testing out multiple solutions with a small group of clients who had volunteered to be the firm’s “guinea pigs.”

After eMoney came out as the clear winner, Silicon Hills Wealth began using it as the backbone of their offering and adapted the way they service clients to elevate the planning experience. The switch to eMoney also made the transition from an IBD to an RIA easier and allowed them to bring on another owner/advisor.

In this case study you’ll also learn how Silicon Hills Wealth was able to:

• Achieve a 90% client adoption rate of the Client Portal
• Increase client retention rates from 80% to over 95%
• See an increase in clients’ share of wallet with the firm from 30% to 75%
• Increase assets under management by $130M since 2013