eMoney Advisor (“eMoney”), a leading provider of advanced wealth planning solutions for financial advisors, hosted its kick-off event for The Power of Storypresentation series featuring Academy Award® winning film producer Edward Saxon on April 24.
More than 40 local financial advisors gathered at the Rosewood Mansion at Turtle Creek where they learned from a Hollywood master storyteller how to improve communications with their clients. Saxon shared the secrets of the world’s most influential filmmakers by using analysis, examples, anecdotes and advice.
“To really connect with your audience, or your client, you need to reach them on an emotional level. That’s what good stories do. They engage, they visualize, they communicate, they connect,” said Saxon to the advisors.
After listening to Saxon’s presentation, advisors could better understand the role storytelling plays in advising clients. A spirited Q&A session allowed advisors to further discover the benefits of leveraging narrative to strengthen the advisor/client relationship.
“Saving and investing money is more than numbers. Numbers are just metrics and measurements,” he continued. “It’s what your money enables you to do that’s important. How you share your resources and who you share them with is where the heart of your story lies.”
The Power of Story presentation series with Saxon supports eMoney’s ongoing commitment to provide innovative resources for financial advisors to improve their practice. eMoney understands that financial data is only half the equation, and that how advisors present their story to clients and prospects is as important as what they present.
Next up, Saxon will travel to Philadelphia and New York City on May 7th and 8th to continue spreading his message of The Power of Story. Visit www.emoneystory.com to register.
About Ed Saxon
Academy Award® winning film producer Edward Saxon has been making feature films for 25 years. His films have received more than 20 Academy Award® nominations and won 8 Oscars®. He has developed and produced films with Fox, Universal, Warner Brothers, Columbia, Paramount and Disney Studios. Saxon’s films combined have grossed over $700M at the box office.
Ed is best known for producing The Silence of the Lambs which swept Best Actor, Best Actress, Best Adapted Screenplay, Best Director, and Best Picture at the Academy Awards® in the same year.
Saxon also produced Philadelphia, winner of two Academy Awards®, including Best Actor (Tom Hanks); Adaptation, nominated for 4 Academy Awards®; and the Academy Award® nominated documentary Mandela. Other titles include: Our Family Wedding, Fast Food Nation, Ulee’s Gold, Beloved and the HBO Series Enlightened starring Golden Globe® winner Laura Dern.
Ed’s most recent film is Elsa & Fred, starring Shirley MacLaine and Christopher Plummer will be released Summer, 2014.