eMoney Advisor announces new product suggestion tool powered by CapitalROCK

eMoney Launches Lead Capture, a an interactive, online workflow designed specifically for financial advisors to attract, engage and qualify leads through their online marketing efforts.
  • New tool powered by CapitalROCK’s RightBRIDGE technology enables seamless transition from planning to product selection
  • Functionality helps determine which mix of retirement vehicles is best suited for an individual client and takes deep dive into 401K/IRA rollover analysis and annuity product suggestions

RADNOR, Pa. – June 27, 2017 – eMoney Advisor (eMoney) today announced plans to extend its capabilities through the release of a new feature powered by CapitalROCK’s RightBRIDGE® technology that produces financial product suggestions. For the first time ever, eMoney clients can create holistic financial plans and then generate unbiased product suggestions right from within the eMoney platform. This new tool extends eMoney’s Fiduciary Framework, which bridges the gap between financial planning tools and compliance software, streamlining workflows and enabling advisors to keep clients’ best interests top of mind.

Additionally, this new tool provides firms of any size with a single platform for training advisors on best practices; facilitates discussions related to product offerings within the planning process; and, more importantly, creates a centralized location for monitoring firm-wide activities and ensuring regulatory compliance adherence.

“This new tool powered by CapitalROCK enables advisors to put their financial plans immediately into action from one place efficiently and compliantly, eliminating the need for double entry and ensuring that planning and products are more in sync,” said Lisa Graham, product manager at eMoney. “Our partnership with CapitalROCK reinforces our commitment to providing eMoney users with the tools they need to streamline business operations, serve more clients and grow their businesses.”

“Providing a holistic solution from financial planning through product selection on one platform provides streamlined and well-documented process to support the best interest standard. eMoney’s Fiduciary Framework and CapitalROCK’s product selection technology dovetail together to provide a complete solution for the best interest standard,” said John Hyde, CEO and founder of CapitalROCK.

Available later this year, the new tool will integrate two of RightBRIDGE’s dynamic tools, the Product Profiler and Annuity Wizard, directly into eMoney’s comprehensive planning platform.

  • Product Profiler®: The Product Profiler uses a scoring methodology to help determine which mix of retirement products is best suited for an individual client. If the client has 401k and/or IRA assets an additional analysis is conducted to analyze current fees, features and employer contributions. A current 401k or IRA can then be compared side-by-side with a firm’s IRA. The 401k rollover analysis uses both statistical data with a combination of preferential questions in the analysis.
  • Annuity Wizard: The RightBRIDGE Annuity Wizard helps advisors determine which annuities available on their product shelf are best suited to meet a client’s needs, objectives and preferences. It uses a sales intelligence engine to find the best available products across all annuity types.


Additional functionality offered within the eMoney platform will help make facilitating 401(k) rollovers and annuity sales easier, allow for pre-populated client data, and deliver outputs from CapitalROCK directly to the eMoney Client Vault.

Currently, eMoney’s Fiduciary Framework supports DOL-preparedness throughout the entire financial planning lifecycle. From gathering data to creating plans to ongoing maintenance, eMoney’s software includes a solid framework of tools that advisors and firms require to remain DOL compliant including an automated onboarding workflow, scalable financial planning tools and calculators and detailed event logs of client and advisor activity, among others. This new partnership with CapitalROCK reinforces eMoney’s commitment to meeting the evolving needs of advisors and firms as regulatory environment shifts and the industry landscape becomes increasingly competitive.

For more information about this feature, visit: http://info.emoneyadvisor.com/caprock-learn-more

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About eMoney Advisor

eMoney Advisor, LLC (“eMoney”), based in Radnor, Pennsylvania, is the only scalable wealth management technology developed for financial professionals, firms, and enterprises of all sizes. Rooted in collaborative financial planning, eMoney’s technology enables financial professionals to build stronger client relationships, streamline business operations, and drive revenue and growth. Developed and perfected by nearly 500 passionate, innovative and dedicated employees in three locations, eMoney’s solutions transform the wealth management experience for 46,000 financial professionals and 2 million end- clients nationwide. For more information, visit emoneyadvisor.com.

About CapitalROCK

CapitalROCK was founded in 2007 and develops sales analytics and product selection technology for the financial services industry.  CapitalROCK has enhanced its annuity selection tool and added a Product Profiler capability to help with product selection to meet the best interest standard. CapitalROCK solutions have been widely adopted across the industry by large banks, broker dealers and insurance companies. CapitalROCK founders have over 25 years of experience developing wealth management software and compliance technologies. For more information, visit http://www.capitalrock.com or contact Connor Thomas at cthomas@capitalrock.com or (804) 495-3644.

Grayce Turnbach

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