Lake Avenue Financial Achieves 3X Growth and Stronger Client Relationships Using eMoney

Lake Avenue Financial, based in Pasadena, Calif., specializes in helping successful professionals, business owners, and retirees prepare for the future with financial planning that stresses long-term, value-oriented investing.

CEO Alex Chalekian saw the advice industry changing around him and knew he wanted to focus on holistic financial planning. Chalekian wanted a Fintech solution that would enable him to create rigorous, highly customized financial plans with cutting-edge efficiency.

In his search, Chalekian took a close look at a variety of financial planning solutions.

“Based on what I saw—whether it was the user interface, the data aggregation tool, the Vault or the other features—I found that eMoney was leaps and bounds beyond its competitors,” Chalekian says.

Since adopting eMoney, Chalekian has brought more assets under management by using account aggregation. It’s also made financial planning more efficient, helping Lake Avenue Financial grow through acquisition without having to add significantly to staff or jeopardize client service.

With eMoney, Lake Avenue Financial has been able to:

  • Triple in size in three years.
  • Grow AUM from $30 million to over $150 million.
  • Increase planning fees.

T.J. Hill

Written By

T.J. Hill is a Demand Generation Strategist at eMoney Advisor.