How to Talk to Your Clients About Market Volatility

Talk to Clients About Market Volatility

Market volatility can be a nerve-racking experience for anyone. As most advisors know, clients tend to panic-sell during sell-offs, or at least attempt to panic-sell, which minimizes their participation when markets eventually rebound. This results in “sub-par” returns over time. Having spent 7+ years as an advisor at Merrill Lynch, I’ve seen this pattern of…

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How to talk to your clients about market volatility

Market volatility can be a nerve-racking experience for anyone. Most of us are familiar with statistics citing the fact that clients tend to panic-sell during sell-offs, which minimizes their participation when markets eventually rebound. This results in “sub-par” returns over time. Typically, we alleviate client anxieties by explaining that market fluctuations are normal–they don’t move…

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