Marketing Automation for Financial Advisors

Financial Advisor Marketing Automation Software

If you’re looking to grow your business in 2020, your strategy should include focus on some core areas—your client experience, building a digital presence, engaging your audience online, and implementing technology tools to help you scale those efforts. The client experience is probably one of the most talked about topics in the industry. With more competition, advisors are rethinking…

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How I Deliver on the Heart of Advice to Clients – Bill Simonet

How Bill Simonet Delivers the Heart of Advice

At the 2019 eMoney Summit, I presented to colleagues on how I grew my business, retained clients, and increased my planning fees. The Summit focused on the Heart of Advice℠, or the core of what makes an exceptional client experience. eMoney research shows that financial advisors who take this approach with their clients have seen…

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What Prevents IBDs from Delivering an Exceptional Client Experience?

Independent broker-dealer obstacles to a great client experience

Independent broker-dealers across the industry know they need to deliver a better experience to their customers. Getting started, however, can be difficult. It’s important to first answer a fundamental question: What do clients want? How your firm answers this question will determine how you go about improving the client’s experience. According to a report from…

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The Key to Deeper Relationships: Ask the Right Questions to Best Leverage Financial Planning Technology

Deeper Financial Advisor-Client Relationships with Technology

Getting to know clients on both a financial and individual level is essential for advisors who want to provide comprehensive, personalized planning services. Asking clients the right questions is an important first step in establishing a productive relationship, especially for getting to the core of the practical and personal details that may impact a financial…

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Financial Planning Trends to Keep an Eye on in 2020

2020 Financial Planning Industry Trends

We’ve been reflecting on the most prominent issues that have reshaped how advisors approach their craft in recent years. Yes, we’re thinking about robo-advisors, but beyond that, we’re also interested in the implications of a decade-long bull market, demographic changes, and the persistent stream of advisors summoning the courage to strike their own path. How…

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Understanding the Experience Stack Within the Evolution of Financial Advice

Financial Advisor Experience Stack

The experience stack is an essential concept for financial advisors to understand if they’re to keep up with the evolution of financial advice. As an outgrowth of the technology stack concept, it’s important to take a look at both concepts, including how they’re related and why they’re important. A tech stack is a set of…

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The Value of a Robust Client Portal in Financial Planning Relationships

Financial planning client portal

Don’t you just love it when a plan comes together? After you’ve synthesized all of your client’s financial information, goals, and constraints into a realistic financial plan? When they’ve signed off on it, and you can tell they’re invested on a deeply personal level in making it happen? And everyone’s pulling in the same direction?…

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How Enterprise Advisory Firms Can Streamline Financial Planning Efficiency for Greater Growth and Profitability

Enterprise financial planning efficiency

Enterprise advisory firms have a lot to gain from improving efficiency in financial planning. Incremental increases in efficiency at the advisor level, when scaled across the entire organization, can result in much greater profitability in the long term. Most enterprises have a general understanding of how advisors spend their time. But a close examination of…

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