You can now add deep data analytics to your emX® Select platform. With Basic Analytics, you’ll gain extensive insight into your entire book of business, so you can proactively identify opportunities for you and your clients. Sort, filter, and parse by age, holdings, cash balance and more so you can base your decisions on real world data.
Watch this short feature overview video to learn more about Basic Advisor Analytics or keep reading below.
Every chart in Basic Analytics was designed to provide insight into a key area of your business.
With Basic Analytics, you get access to 6 default charts. Let’s break each of them down and how they give you a new look on your business:
Assets Under Management by Account Type
View all your managed accounts from a bird’s eye view or drill down and gain additional insight into a specific account. Apply filters to quickly break down your taxable investments or qualified retirement and analyze how your managed assets are distributed across client groups, demographics, and more.
Assets Held Away by Account Type
This high-level view of held away assets allows you to gain an understanding of your opportunities with clients and how their financial lives are organized. You can drill down into each asset category or even analyze accounts on an individual basis. Are your clients’ held away accounts in line with their risk tolerance? Are they paying attention to when their stock options vest? Use this information to optimize your client experience.
Assets Under Management by Institution
This chart allows you to react quickly to a changing marketplace, or take advantage of an emerging opportunity by seeing where your managed assets are focused. Monitor the institutions with which your clients are most heavily invested to stay aware and ahead of changing market, regulatory, and public opinions.
Assets Held Away by Institution
Do you know where your clients are managing their held-away assets? Use this chart to keep your clients informed on industry changes that could affect their financial futures. Are they paying too much in fees for an outside account? Demonstrate how bringing that account under management and reducing the drag on their growth can have a net benefit on their retirement.
Clients by Age Group
With the Clients by Age Group chart, view how your clients are dispersed across different generations. Target marketing campaigns and tailor your client communications by audience to have the greatest impact.
The Asset Status chart details the total percentage of assets your client base owns versus what is under your management. Is it time to target AHA to bring under management or begin a new prospecting campaign to revitalize your client base? Use this chart to quickly understand your wallet share so you can determine the next steps necessary to your business.
As you can see, there’s a wealth of opportunity in Basic Analytics. Take some time to experiment and build your own best practices.
Have questions about Basic Advisor Analytics? Speak our Client Engagement team at 888-362-8482 or send us an email.
Want more data? Get access to 23+ additional charts with Advanced Analytics. learn more about Advanced Analytics.