Advisor Branded Marketing
Marketing is changing. Modern marketing techniques no longer include cold calling or even word-of-mouth. Instead, they focus on providing your audience with personalized and relevant content that builds trust and establishes you as a thought-leader right out of the gate.
After all, the average attention span is 8 seconds. And in today’s digital world, where thousands of inputs compete for our attention – generic outreach attempts just won’t cut it. So if you can’t offer clients and prospects useful, relevant content that grabs their attention in under 8 seconds, they’ll move on to someone who can.
What’s New This Month
This November, we’re speaking to the unique challenges and needs of the Baby Boomer demographic with a new video, Your Greatest Assets. Designed to show your show clients that building a comprehensive financial plan is one of the most important things they can do to support their families.
How to Use
Share on your website, blog, social media and email. Follow up with those who received the video and email them the infographic with an invite to schedule a meeting.Ready to start using this video? Check out our sample client messages.