Recently, BrightScope published their inaugural list of the Top 100 Most Social Financial Advisors in the US for 2013. According to their blog, the “rank considers several individually weighted data points around an advisor’s Twitter profile and Blog, such as Followers, Tweet activity, Moz Page Authority, and more” and shines a spotlight on those who are use this technology to benefit their clients and themselves.
At eMoney, we know a thing or two about harnessing technology to drive results. That’s why we couldn’t be more proud of the 15 eMoney Advisors recognized on BrightScope’s Top 100 list. These social advisors developed their brand through valuable content on their social media channels:
Carolyn McClanahan – Caroyln Sue McClanahan on Forbes – @CarolynMcC
Brittney Castro – Financially Wise Women – @BrittneyCastro
Nicholas Olesen – Nicholas Olesen’s Blog – @NicholasOlesen
Jonathan Deyoe – Happiness Dividend Blog – @DeYoeWealth
Jon Castle – Paragon Perspectives – @PARAGONChief
Jeff Kendall – Permission Granted – @JeffKendallCFP
Tom Froehlich – Building, Preserving, and Transferring Wealth – @WealthMgr
James Brewer – Envision 401k Advisors Blog – @JB401kAdvisor
Nathan Gehring – Nathan Gehring’s Blog – @NathanGehring
Mitch Anderson – eFinancial Alliance Blog – @MitchIsGreen
Ray Hawkins – Our Thinking Blog – @rhawk1955
Michael Keeler – You and Your Money – @MikeKeeler_FP
Jeremy Office – Maclendon Minute – @Maclendon
Allan Henriques – Smart Investor Blog – @smartinvestorcc
John Nowak – Script for Wealth – @nowak_john
Join the conversation
Recognizing those who use digital media channels like Twitter and blogs to grow their business, the list reminds us that we live in a time of social media enlightenment. Now, everyone from the savviest business pros, to student crusaders, entrepreneurial moms, and even our Commander in Chief, is lending their voice to and building a brand at the new public forum, the online marketplace. Smart advisors have also realized the power of the great pulpit that is the Internet.
But what is the most important conclusion to draw from this list? Consumers—and that means your clients—are not only paying attention to digital and social media, they’re also participating.
Social media allows advisors and clients to engage and connect like never before. With mobile technology usage skyrocketing, the world is literally at our fingertips. That access to technology and connectivity is driving an online dialog that will forever change the rules of business communication. The sooner you get started, the sooner you’ll see—and experience—the positive results.
If you want to learn how to incorporate social media best practices into your business, read through Financial Planning magazine’s 5 Social Media Rules to Keep Advisors Safe and download our eMoney Social Media Strategy Worksheet to get started.