How many ethnographers do you know?
If you feel the urge to Google the definition of ethnographer, don’t feel bad – I did the same.
Ethnographers study people and cultures. They investigate patterns in human nature and identify societal phenomena. They learn what’s most important to a group people, what they value, and what they talk about.
Basically, ethnographers are experts in experiences. And we can’t think of anyone better suited to close out our 2016 Advisor Summit – that focuses on incredible financial experiences – than trained ethnographer, best-selling author, and TED.com legend, Simon Sinek.
Simon is a man who knows how to stir emotions. If you haven’t seen his TED talk on why great leaders inspire action, give it a watch.
You’ll soon see why Simon is unrelenting in his mission to help others find fulfillment in their work. His unconventional – yet undeniably moving – exploration of trust and leadership has inspired millions to think differently about why they do what they do. He has shared his views with Fortune 500 companies, the U.S. military, government agencies, entrepreneurs, and even the United Nations.
And on the last day of the Summit, you’ll be fortunate enough to be one of the first audiences to hear his fresh perspective on the subject of experiences live. Simon will teach you what it takes to build lasting trust with your clients and how you can translate that into business success.
Be sure you attend this marquee event of the Summit. Because once you hear Simon talk, you’ll be inspired long after it comes to a close.