Overcoming Client Objections to a Personal Website

As an advisor rolling out eMoney’s wealth management technology to clients, you’re bound to come across a few clients who are less-than excited to deviate from their traditional methods of keeping up with their finances.

The best tool for combating such objections is education. The more your clients know why they should use the client website, the more encouraged they’ll be to get involved.

Here are some of the most common objections you’ll encounter when introducing the client website and our recommendations for overcoming them.

Is it safe to have all of my information in one place?  

New client site users may feel uncomfortable with the idea of having all their accounts linked in one place for fear of their site being accessed by criminals.

In reality, the eMoney client site is one of the safest online experiences available. Make sure to provide clients with this security slick explaining the many layers of security throughout the client site including encryption, firewalls, security audits, and more.

Why do I need a personal website?

People are often slow to recognize the value of new practices and tools. Just look at this article from Newsweek, in which they that predicted that internet shopping would fail because it lacked sales people.

When working to overcome a general objection regarding the value of a personal financial management website, focus on each client individually. Identify how they specifically would benefit from a client site.

Should they rein in detrimental spending habits? Are they working toward a long-term goal?  Then perhaps they could benefit from a budget. Are they at risk for identity theft? Then personal finance alerts can help monitor and protect their finances.

By identifying individual needs you better illustrate why each client needs a personal financial management website.

What are you doing with my information?

The news is rife with sensationalized stories of dishonest companies. So it’s no mystery why many clients feel that companies don’t exactly uphold client data to the highest standards. Unfortunately, this presents a concern when it comes time to enter their sensitive information into eMoney

However, you can assure clients that their private information is never advertised or sold to third party companies, and that it is housed under the strictest security protocols possible. After all, the client portal has only one goal: provide clients with the platform they need to manage their personal finances.

What data of mine can you see?

Beyond their concerns over where their data may be shared, clients might also feel uncomfortable with their financial advisor having access to all of their personal account information.

That’s why the eMoney client site is designed to put your clients in control of their own personal privacy settings. These settings allow the client to grant full, limited, or no access to other users, and restrict your ability to view their budgets and transaction history.

But I’m not computer savvy…

The client site has been constructed with your clients in mind – which is why it features an intuitive and easy-to-use interface that makes personal financial management easier and more engaging than ever before. You can help clients become comfortable with their new system quickly with our client-facing guides available through the eMoney Knowledge Base.

Plus, the eMoney client site helps to streamline their financial lives by condensing what once was a whole list of passwords and websites down to one, easy-to-access location.

By recognizing how your clients can benefit from a personal financial management portal and by having that information ready at all times, you can overcome any objection before you ever even present them with the client site.

Joseph Pearson

Written By

Joseph Pearson is a Client Communications Supervisor with eMoney Advisor, LLC. A three-time eMoney Wingbowl Champion, one-time Chili Cook-off Runner-up and Gold Stevie® Award-winning Front-Line Customer Service Professional of the year for 2016 - Joe is a proud father, devoted husband, and he always tries turning it off and back on again before calling IT.