The Importance of Video Marketing

Do you ever have trouble getting a client to commit to an annual review appointment? Or speak to a prospect that can’t visualize the value you’ll bring to their life?

You can try what you’ve always done – requesting a meeting through email or over the phone – or you can take a different approach.

The average adult only reads 300 words a minute, while a single minute of video is worth 1.8 million words… So what does this mean for your client retention and prospecting efforts?

It means you have a great opportunity to increase engagement with prospective clients and improve relationships with existing clients by simply including video content in your communication methods.

Don’t believe it? Let’s look at the numbers.

• Video included in an email increases the click-through rate by 200% – 300%.
• 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page.
• 65% of executives have visited a vendor’s site after watching a video.
• Using video on websites can converting prospective clients by 80%.
• Video marketing effectiveness is increasing for 87% of respondents, with 43% saying the increase is significant.
• Consumer internet video traffic will be 80% of all consumer Internet traffic by 2019.

So as an Advisor Branded Media subscriber, the answer to catching – and keeping – your clients’ and prospects’ attention can be easier than you think.

Using Your Advisor Branded Media Videos

There are plenty of ways to use your Advisor Branded Media videos to attract new clients and keep current clients engaged. Some of the most popular ways are by highlighting videos in your emails, on your social media profiles, and on your website.

Use videos in email.

Last year, Americans sent over 205 billion emails a day. So it’s safe to say your clients have seen their fair share of generic, recycled email content. In your next email, try incorporating video. If you want to get together with a client to discuss the possibility of setting up a Trust, include a quick video on The Power of a Trust. This way, the video can act as an educational opportunity and supplement a recommendation or proposal in a memorable and impactful way.

Use videos on social.

When promoting your practice on social media, video is a great way to open a dialog. Present an idea and ask your audience for their thoughts. Social media is about the conversation that develops surrounding your content, and video is an easy way to get people interested and engaged in conversation.

Use videos on your website.

Conversely, on your website, it’s important that your content demonstrates your value as an advisor and highlights your expertise. Try showing a high-level look at What You Do, the War for Your Clients’ Wallets, or what their financial futures could look like.

When you provide relevant, directed, and topical video content to supplement your expertise, you’ll increase your prospect conversion rate and strengthen your existing client relationships.

What to Expect in Advisor Branded Media

Advisor Branded Media is constantly evolving to help you capture the attention of your clients and prospects. Here’s a sneak peek at Personal Portfolio, the first of many new Celebrity Narrated and Client Education videos coming this year.

Coming next month: Personal Portfolio:

https://www.youtube.com/watch?v=vB7b-cyzQq4